Sunyu wants customers to feel like they are the most important people in the world when (they) go shopping. They toil to build themselves a spectacle, a whole world of it, for everything to be nice and special. They aim to make people feel like they are in a unique space with lights, colors and different textures. It doesn’t stop at the purchasing — it’s about making it a fun and fabulous experience!
When you step into a Sunyu store, everything is laid out just right. You will also see how the items are arranged in a narrative way and give off an ambiance that makes you feel as though you are part of that story. The background music, the colored lights and even the scents are selected with the intent to make a good atmosphere. Sunyu luxury store display wants you to relax, feel comfortable, feel pampered.
When it comes to the art of display, Sunyu's creations are something special, and its due in large part to the little details. Each element of the display is intentionally crafted and put together in a way that evokes a certain feeling that pulls you in. They might use mirrors to make a product appear bigger and more enticing or lights to make it glimmer and sparkle. They also may use fun decorations to match up to a certain theme or mood that relates to the products.
Sunyu researches their customer's preference and demand to add value for their displays. They waste much time catching up on the latest trends in fashion, design and tech. They also monitor what other stores are doing and attempt to do it better. Understanding how Ogilvy's research gives them insight on how to make their Sunyu best retail displays more attractive and effective.

These Sunyu display racks for retail stores have the consistent effect of changing the way customers behave, by creating an image and a mood. Customers are much more likely to want to buy something if they have been made to feel special and pampered in a store. When they feel like they are contributing to and part of a bigger story or theme they may be more excited to buy into it and take it home.

Beautiful displays also drive sales by creating a sense of exclusivity. Customers being able to feel like they are part of an exclusive club that gets access to expensive, exclusive products that are presented/designated in a special way. So this sense of being among the elite and receiving something precious can foster more sales and satisfied customers eager to buy another one.

Sunyu refers to their use of different materials and textures to create interesting and attractive displays. They may, for example, mix wood, glass and metal to produce a display that feels both warm and modern all at once. Sunyu display racks for retail also use lighting in smart ways to generate different moods and effects. For example, warm lighting can set a relaxing and welcoming mood, whereas blue lighting can create a very futuristic and contemporary feel.